Top Highlights

• If what the movie is about isn’t clear from the poster and the title, what are you going to say to describe it?
• Because liking the person we go on a journey with is the single most important element in drawing us into the story.
• If you can’t tell me about it in one quick line, well, buddy I’m on to something else. Until you have your pitch, and it grabs me, don’t bother with the story. In Hollywood parlance it’s called a logline or a one-line.
• discovering new writers who understand the craft of storytelling and can be hired on assignment for ideas we already have in house.
• up the trades and read the logline of a spec or a pitch that’s sold and my first reaction is “Why didn’t I think of that?!” Well… that’s a good one.