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Made to Stick: Why some ideas take hold and others come unstuckRead on Amazon

Made to Stick: Why some ideas take hold and others come unstuck

www.amazon.com/dp/B0031RS2XG
Dave BettsAndrea Bernard, Case Study CopywriterÁlvaro Ybáñez

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Top Highlights

  • How do we get people to care about our ideas?
  • The Golden Rule is the ultimate model of simplicity: a one-sentence statement so profound that an individual could spend a lifetime learning to follow it.
  • PRINCIPLE 1: SIMPLICITY
  • PRINCIPLE 2: UNEXPECTEDNESS
  • We need to violate people’s expectations. We need to be counterintuitive.
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