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Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest SpeakersRead on Amazon

Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers

www.amazon.com/dp/B002ZFGJJY
Ricky ThaiJesse Klaproth

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Top Highlights

  • IF YOU HAVE DRAMATIC NEWS TO IMPART OR A STARTLING FACT TO REVEAL, TRY OPENING WITH IT.
  • As you sit down to write your remarks for a coming talk or presentation, spend a lot of time on your opening sentence.
  • Leadership is selling. And selling is talking.
  • 86 percent of analysts said they “would buy stock based on the CEO’s reputation.” Burson concluded that it’s the winning personality and selling ability of the CEO that is crucial to the growing health of the corporation. If a company’s chief executive cannot persuade, convince, and sell the unique strength and future of his company, his company st...
  • manufacture a winning public personality.
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