Top Highlights

• Creative thought is about looking at what everyone is looking at, or has looked at for years, and seeing something new.
• Seeing, as opposed to looking, is the beginning of thinking. The challenge is to see through our own eyes and not through the preconceptions we may have developed from what others have told us, or from what we have gathered unconsciously.
• Running in the direction opposite of ever more complexity is our preference for more surface simplicity.
• In our creative thinking, at first we create new complexity as we make more distinctions. And as we explore the inevitable new complexity that is part of the creative process, many of us will become anxious that what we’re creating is too complex, too cumbersome, too awkward, too expensive to ever be accepted or useful. But trust that once we’ve fu...
• Thinking is both about making distinctions and about being able to communicate those distinctions using the appropriate amount of granularity, determined by the simple guide of giving people just enough information so that they can use what you have created.