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The Design of Business: Why Design Thinking is the Next Competitive AdvantageRead on Amazon

The Design of Business: Why Design Thinking is the Next Competitive Advantage

www.amazon.com/dp/B002SXOAJO
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Top Highlights

  • consumer packaged-goods company, spent most
  • successful businesses in the years to come will balance analytical mastery and intuitive originality in a dynamic interplay
  • Their cultures and routines privilege analysis over intuition and mastery over originality.
  • FIGURE
  • moving across the knowledge stages of the funnel from mystery to heuristic and heuristic to algorithm and operating within each knowledge stage of the funnel by honing and refining an existing heuristic or
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