Top Highlights

• Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
• The Pursuit of Wow,
• in Permission Marketing, I outlined the ever-growing attention deficit that marketers face. I also discussed how companies win when they treat the attention of their prospects as an asset, not as a resource to be stripmined and then abandoned.
• The leader is the leader because he did something remarkable. And that remarkable thing is now taken – it’s no longer remarkable when you do it.
• The everybody products are all taken.