Top Highlights

• The game is an example of a genre I call the anti-advergame, a game created to censure or disparage a company rather than support it.74
• The player controls four separate aspects of the McDonald's production environment, each of which he has to manage simultaneously: the third-world pasture where cattle are raised as cheaply as possible; the slaughterhouse where cattle are fattened for slaughter; the restaurant where burgers are sold; and the corporate offices where lobbying, public...
• In each sector, the player must make difficult business choices, but more importantly he must make difficult moral choices.
• The language used to advertise the Serious Games Summit confirms this sentiment; under a header reading "Gaming for your Industry" follows a list of institutional interests: education, government, health, military, corporate, first responders, science.142