Top Highlights

• Failure to consider alternatives fully is the most common cause of flawed or incomplete analysis.
• “satisficing”
• By brainstorm, I mean the freewheeling process of generating ideas randomly and spontaneously without worrying about their practicality.
• As the amount of needed facts decreases, the role of judgment increases. There is also an obvious
• Structuring group analysis facilitates the exchange of ideas and the examination of alternatives that are necessary for building a consensus.