Top Highlights

• People are willing to trade the quality of an experience for the convenience of getting it, and vice versa.
• the fidelity belly—a place where neither the fidelity nor the convenience is good enough to attract a mass-market audience.
• Fidelity versus convenience. Fidelity is the total experience of something.
• In music, a downloaded song from iTunes is tremendously convenient—available anytime, easy to use, and inexpensive. It is, however, relatively low fidelity—a downloaded song file typically has ten times less audio information than the same song on a CD.
• The tech effect. Technology constantly improves both fidelity and convenience.