Top Highlights

• to know the scope and size of the research groups. He was saying, ‘Everything needs to be justified. Do we really need a corporate library?’ ”
• Steve Jobs gives almost as much thought to the cardboard boxes his gadgets come in as the products themselves. This is not for reasons of taste or elegance—though that’s part of it.
• an important part of the user experience,
• Jobs is a control freak extraordinaire. He’s also a perfectionist, an elitist, and a taskmaster to employees. By most accounts, Jobs is a borderline loony.
• Clearly he’s doing something right. Jobs pulled Apple from the brink of bankruptcy, and in ten years he’s made the company bigger and healthier than it’s ever been. He’s tripled Apple’s annual sales, doubled the Mac’s market share, and increased Apple’s stock 1,300 percent. Apple is making more money and shipping more computers than ever before, th...