Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
www.amazon.com/dp/B002D9ZL7S
Top Highlights
- The customer is saying more than “I am not happy.” She is giving the Sales Ambassador the chance to do something about it.
- the Sales Ambassador is the brand for the customer.
- Trust is something that is built with each contact: “I can trust this person a little more.”
- Helping customers find what they want and providing solutions for their needs are both parts of building trust and loyalty.
- Building trust is the best way to build loyalty.
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