Top Highlights

• Lucky things happen to entrepreneurs who start fundamentally innovative, morally compelling, and philosophically positive companies. Why? Because lots of smart people will gather around companies with these qualities.
• Create an environment where smart people will gather.
• Much of what makes a company fundamentally innovative, morally compelling, and philosophically positive is not what the company’s business model actually is, but how the entrepreneur communicates the mission of the company. A company’s mission, communicated by the entrepreneur with charisma and passion, is what creates the environment that attracts...
• all but the most hardened human beings want to believe that they get up in the morning to pursue a goal greater than simply padding their pockets.
• But the Holy Grail of business is making money doing something you really believe in. So when people find themselves aboard one of these vessels, they don’t want to get off.