Top Highlights

• Selling is nothing more — and nothing less — than finding out what people do and then finding ways to help them do it better.
• “The most important question in sales is ‘Why?’ And you can couple that with the word ‘how.’”
• “Have you ever met with anyone from my company before?”
• “Have you ever thought about working with us in the past?”
• “What exactly,” he asked, “is your company trying to accomplish with this program you have scheduled?”