Top Highlights

• Mastering Audience Advocacy means learning to view yourself, your company, your story, and your
• Witness the powerful speeches that move hearts and minds: State of the Union addresses, inaugurals, nominations, eulogies, sermons, commencements, keynotes, and even locker room pep talks. None of them uses slides.
• When your story is right, it serves as a foundation for your delivery skills. The reverse is never true.
• The vast majority of presentations fall prey to what is known as the Five Cardinal Sins: No clear point. The audience leaves the presentation wondering what it was all about. How many times have you sat all the way through a presentation and, at the end, said to yourself, “What was the point?” No audience benefit. The presentation fails to show how...
• Every communication has as its goal to take the audience from where they are at the start of your presentation, which is Point A, and move them to your objective, which is Point B.