Top Highlights

• Use more debt than your competition or get out of the business.
• If you cannot be a leader in a product market sector, cash out as soon as practical.
• This excess need not, and should not, be reinvested in those products.
• Tools should work together through common standards and be as compatible as possible with those of the rest of the world. Think options not integration, adaptability not static efficiency.
• Strategy by definition involves the commitment and dedication of the whole firm.