Top Highlights

• loyalty. Soon, Swatch was enjoying sales of multiple watches to individuals—increasing
• Hayek does possess an imaginative understanding of the customer that goes beyond pure economics. Like Michael Eisner, he has a “golden gut,” a strong intuitive understanding of what customers like and will like.
• Goizueta’s first hedge, the 1982 purchase of Columbia Pictures, expanded Coca-Cola’s scope from beverage maker to movie producer, an investment that he hoped would help develop Coke into a “consumer lifestyle” company and add significantly to its bottom line. Wall Street analysts pounded Coca-Cola’s stock price at the announcement, but under Coke’s...
• “And they don’t care if you make a mistake. It’s a culture where it’s OK to make a mistake.”
• He had to identify unmet customer needs before developing technologies for them.