Top Highlights

• Innovation is the creation and delivery of new customer value in the marketplace.
• It is not just invention, creativity, or teamwork. Until a new product or service is in the hands of a customer, it is just another potentially clever idea, not an innovation. And to be sustainable, it must provide sufficient profit to the enterprise producing it.
• Edison’s passion for creating successful innovations led him to study and invent processes to increase his chances of success—what
• “innovation literacy.” It is a way to test the extent of your innovation skills while providing a framework to add new ones.
• “The better we get, the better we get at getting better.” That was Edison. He was driven to get better. You can get better