About This Book

- 🚀 **Focus on the Three Ps**: Prioritize planning, procedures, and policies to efficiently scale your business into a sales powerhouse. - 🤝 **Seamless Integration**: Ensure your organization can quickly onboard new hires, exemplified by the ability to integrate 50 new employees effortlessly. - 📈 **Revolutionize Marketing**: Embrace the idea that effective marketing can make the traditional sales process unnecessary. - 🔍 **Leverage Expertise**: Utilize services like Empire Research Group to enhance your marketing and sales strategies. - 🧠 **Understand Personalities**: Familiarize yourself with the DISC model (dominance, influence, steadiness, compliance) to better manage and motivate your team.

Top Highlights

• you will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.
• sales is all about building rapport, not breaking it. When people feel they’re being “sold,” they automatically resist you. When people are being educated, they have no resistance—especially if the information is good.
• A good guide to go by is that your six most important things should take about six hours.
• Studies show that 80 percent of all filed or stored information is never referred to again.
• There are six simple steps: Touch it once. Make daily lists of the six most important tasks to accomplish. Plan how long each task will take. Assign time slots for accomplishing each task. Focus on the difficult projects first. Ask yourself, “Will it hurt me to throw this away?”