This is a long-term, strategic approach to the sales process.
you will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.
building rapport, not breaking it.
Building a sales machine is not going to be about doing 4,000 things; it’s going to be about doing 12 things 4,000 times each.
your six most important things should take about six hours.
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