Top Highlights

• your vision clears you should be able to answer these questions without hesitation: > What site is this? (Site ID) > What page am I on? (Page name) > What are the major sections of this site? (Sections) > What are my options at this level? (Local navigation) > Where am I in the scheme of things? (“You are here” indicators)
• Web Application Design Handbook: Best Practices for Web-Based Software by Susan Fowler and Victor Stanwick.
• What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.
• FACT OF LIFE #1: We don’t read pages. We scan them.
• Like Ginger, we tend to focus on words and phrases that seem to match (a) the task at