Top Highlights

• a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s
• early. It’s human nature to quit when it hurts. But it’s that reflex that creates scarcity.
• once and for all whether you’re in a market or not. And if you are, get through that Dip.
• Everyone at the company has an expectation of who Doug is and what he can do.
• Failing happens when you give up, when there are no other options, or when you quit so often that you’ve used up all your time and resources.