Top Highlights

• The natural question, therefore, was this: What if we mobilized the resources, scale, and scope of large firms to co-create solutions to the problems at the bottom of the pyramid (BOP), those 4 billion people who live on less than $2 a day?
• The poor must become active, informed, and involved consumers. Poverty reduction can result from co-creating a market around the needs of the poor.
• The problem of poverty must force us to innovate, not claim "rights to impose our solutions."
• "Serve the World's Poor, Profitably" in the Harvard Business Review (September 2002) with Allen Hammond,
• (video stories on Whartonsp.com)