Top Highlights

• Weeding by Example.
• W1. What am I offering? W2. What problem does my idea or offering solve? W3. Why is it worth trying and buying? W4. Who is my target audience? W5. Who am I and what are my credentials?
• W6. Who are my competitors and how am I different from them? W7. What resistance or objections will people have to this? W8. What is the purpose of my pitch? W9. When, where, and how do I want people to take action?
• “My grandfather invented Cliff Notes in 1912. He thought of it… Well, to make a long story short.”
• have a photographic memory. I just haven’t developed it yet. JONATHAN WINTERS