Top Highlights

• Instead, I will teach you the psychological principles that make magic work, and how you can use them to win the crowd, whether that crowd consists of one person or hundreds. When you “win the crowd,” you win over their hearts in a subtle, nonthreatening way. People won’t feel forced or manipulated. The aim is to present yourself with peak levels o...
• As you can imagine, magic is more than just quickness of the hands. It is essentially a mental game of cat-and-mouse, a power play between two minds.
• You’ll discover how to command a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say.
• others might pick it up and start browsing. Hide it. Guard it from others. After you’ve finished reading this book, slide it into your bookshelf with the spine pointing inward.
• Win the Crowd will teach you how to think like a magician. When you strip away the sleight-of-hand tricks, magicians are masters at attracting interest, holding attention, and leaving audiences with fond memories of their time together.