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The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your OrganizationRead on Amazon

The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

www.amazon.com/dp/B000FCKPKS
Jason Shellen

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  • even though detailed questionnaires can be really useful for assessing customer satisfaction, we don’t really believe that the best breakthrough innovations come from asking customers.
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