The future of SEO prioritizes the user experience

The biggest concern is whether Google’s AI Overviews will lower click-through rates. And if CTR does decline, by how much?

Backlinko’s analysis estimates the #1 result has an average CTR of 27.6%. Additionally, the top 3 SERP results get 54.4% of all clicks.

** 18-64% decrease ** in organic clicks for affected queries.

In fact, October 2024 is the first time Google’s market share has dropped below 90% since March 2015.

Brands are relying on user-generated content to drive organic traffic and increase sales more than ever.

People want to read content from other people. Reddit, Quora, and other niche forums are where humans can go to get real-life insights and recommendations.

With the help of an AI co-pilot like Perplexity, aspects of the research phase can be automated.
This is how Brian Dean and his team quickly compile stats before putting these posts together or generate keyword lists for new posts that traditional keyword tools would not include.

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

brand signals

As search engines and AI models become more sophisticated, the importance of E-E-A-T and strong brand signals is only set to increase.