They used the feedback they gathered to convert people on the fence into fanatics, built out a roadmap based on optimizing value and minimizing friction and barriers, and continued to iterate on this process.

Using a wedge product strategy involves being aware of your current context and constraints — i.e. if you’re a small, early-stage startup with limited resources, casting a super wide net as a product strategy will wear you thin pretty quickly. Find one small thing you can excel at that fits customer and market needs to put your effort into initially. Use that to learn, grow, and scale.

ome teams focus on doing an amazing job at solving a pain point in a specific piece of the customer journey.

“How can we focus our team’s energy, expertise, and resources to get the best possible ROI to achieve our goals?”