Think big - A 1% PM's thinking won't be constrained by the resources available to them today or today's market environment. They'll describe large disruptive opportunities, and develop concrete plans for how to take advantage of them

Communicate - A 1% PM can make a case that is impossible to refute or ignore. They'll use data appropriately, when available, but they'll also tap into other biases, beliefs, and triggers that can convince the powers that be to part with headcount, money, or other resources and then get out of the way.

Simplify - A 1% PM knows how to get 80% of the value out of any feature or project with 20% of the effort.

Prioritize - A 1% PM knows how to sequence projects. They balance quick wins vs. platform investments appropriately. They balance offense and defense projects appropriately.

Forecast and measure - A 1% PM is able to forecast the approximate benefit of a project, and can do so efficiently by applying past experience and leveraging comparable benchmarks.

They are the master of the last mile, and don’t lose steam after a project gets approved and underway.

They figure out what makes an executive, peer, or important stakeholder tick and what their third rails are. They do what is necessary to earn each person’s trust and turn them into an ally, instead of just a colleague.

Winning requires putting more effort into their case, getting the right data that will be persuasive, and finding the right pressure points to open back up a decision and get it pointed the other way

They don’t waste energy or get caught up in the drama. They assess how the change impacts them or their product, adapt, and get back to work.

A 1% PM wakes up each day thinking about how to maximize their impact for the good of the product and the company.