Overall user numbers
How many visitors do you have?
What % of those are active users of your product?
What % of those are paying users of your product?

Getting an understanding of the hardware existing customers are using to access your product is important since it understandably can have implications for your UX.

As companies get older, they accrue the debt of all of the previous decisions that were made.

Decision debt accrues over time and it can lead you to a point where your value proposition is simply not clear or understandable any more. Instead, it’s a reflection of prior decisions made by people who have long since departed. It’s a bloated mess and your users are confused.

In a product context, once you’ve gone through user journeys multiple times and you understand the technical challenges of why certain things work in the way they do, you forget what your first impressions of your product were.

Ease of completion doesn’t mean number of clicks. I’ve seen some UX reports focus heavily on the number of clicks required to complete a specific task, but this misses the point

Task completion rates are a better indicator of UX health. Asking what percentage of users are able to complete their tasks without unnecessary friction can guide your decision making

Figuring out these points of friction – especially in critical journeys – can have a significant impact on revenues.

Usability testing is often reserved for testing new features, but proposition and pricing testing with users is extremely valuable, too