If you’re ever building new landing pages or indeed new pieces of functionality in your product, firstly decide on what’s important by agreeing on the hierarchy of each element.

On a more practical process level, when you’re conducting workshops, presenting or writing on whiteboards, try using high contrast to illuminate points which matter more to your audience.

When designing new features or building out new pages for your product, a useful way to know if you’re applying the proximity principle is to color code the elements on your page. Firstly, list out the various categories and color code elements relating to the job they do for the user. Group common tasks together to make it easier for users to orient their way around core product tasks.