original title that they had was what can I sew now veggies to sew in late summer which I think was okay but in my opinion it like it wasn't short and snappy enough and I did think that there was a couple of things that we could do to make it stronger um so I changed this to you must sew these seeds in August

I really like the word must because I wanted to make people feel a bit of urgency there around you know you have to do this and then also putting it sort of uh some boundaries in the month by
03:00
saying in August um this I think was very useful for creating urgency which I think is one of the reasons why this video did so well

as the month went on the views just kept on going up and up and up because that window in which you could plant those seeds was getting shorter and so before I go even more into that actually let me give the results so as I said they they usually get 13,000 views this video got them 40,000 in the first 24 hours and by the end of the month it was over 400,000 which was just huge for them