I think she has an interesting point here of making your workplace a place, like a hangout, a vibe, a mastermind. Because ultimately, when you're building a company, every person, especially on smaller teams like mine and probably many of yours, every person is in your mastermind that you are working with every single day to try to solve problems, make things happen.
If you're a team of 10, every single person matters so much, way more than a team of 10,000. I think this idea of really emphasizing the work environment, the culture, the conversations, the quality of impact, the type of manager you'll have, the kind of conversations you might have.
The fact that you'll enjoy talking with the other people that work there. Selling this kind of access to a really high performance environment seems to be the biggest benefit she stresses in her content