Can I visualize it can I falsify it can nobody else say this so you get free NOS you probably Ru a lot of rubbish you get free yeses you're on to something

Can I visualize it can I falsify it can nobody else say this so you get free NOS you probably Ru a lot of rubbish you get free yeses you're on to something

seamless transition charging Pitbull musly Irishman betterway leg of lamb which ones you got Irishman Pitbull leg of lamb Irishman Pitbull leg of lamb I don't even remember the other three so what I'm talking about here is the did I get it right you got it yeah there's no right or wrong what I'm talking about here is difference between concrete and Abstract

this is abstract what abstract is is it's intangible you can't drop it on your foot if you try and drop a better way on your foot it just Fades away but if you try and drop um a musly Irishman on your foot you know it hurts

hey harry I got I got an app I want to share with you it's about regaining Fitness so I what I do is I go through that little zoom in test we did you write regain at the top and
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I'd say what do you mean by regain and you might say all right it's it's for getting people off the couch who've been sitting on the couch for the last six months and I say what do you mean by Fitness and you might like what type of Fitness you might say running how far five 5K so now we've got from regain Fitness we've got from from getting up off the couch um to run in 5K couch to 5K funny enough that's the name of the most um the most downloaded the most popular fitness program of all time

rule two can I falsify it all right why does why does this work like why does why do we like stuff which is falsifiable I I came up with this tip and I thought about it myself and what I what I concluded was um when you write a sentence which is true or false it's like as a writer you're putting your head on The Chopping Block um it makes people sit up a little bit in their seat
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our ears prick up this is true or false Galileo um got got sentenced to 10 years house arrest by the Romans because he said that the Earth spins around the Sun they didn't like it if Galileo said um the Earth has a harmonious connection with a celestial object they just said Galileo go go down the pub have a beer um how do you do this how do how do you write copy that falsifiable when you want to write a sentence which is true or which is false best tip I've seen for this is um deep in a Reddit Fred um by
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now deleted account so I can't I can't give any credit I'd like to and it says um you can't talk you can only Point pict your best friend um right now who's single okay and I want you to try and set him up on a blind date with somebody okay now we're going to go two versions of this the first v

the sports sedan for people who inherited brains instead of wealth I I love this CU who said this um I'm paraphrasing someone here but they said if you if you can ever make your customer feel like they're making a smart decision you're doing something
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right

OG what ogy said but like if you take out a billboard ad you want to pin it up on Photoshop not as the ad you made in Photoshop where it's just that and it's not competing against anything you want to do that and then you take that ad and you pull it into a picture where you've got seven ads around it people walking by does this actually grab my attention

so it's the writer's job to turn that into something memorable and here like the most obvious how do you make it memorable alliteration ddddd data na design to be deleted also again J to
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position the same things crop up like who makes an app that wants to be deleted

yeah there you go Piece One Piece two piece three who am I talking to you got to have something to say and you got to say it well that's copyrighting

there's three types of enemy if you want to be really technical you got ABC a different approaches different way of solving the
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same problem B beliefs I believe this you believe this see competitors so that would be apple and Mac

you just write one idea without judging it you write another one you're getting the dirty water out the tap so you just flowing in the tap it's clogged up at the start with a little bit of mud a little bit of dirty water but you just flow and after a couple of minutes couple of rewrites it will start being clean you just got to trust it gets clean

there you go add one want to grow twice as fast you have two choices throw money and prey raise twice the cash hire twice the stuff spend twice as much on ads cross both your fingers or learn copyrighting increase conversions
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from 1% to 2% that's twice as many and that's what I ended up

Hanley has this great line it's it's it's less about the news and it's more about the
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letter

when I start to write it I think right it's a letter I like start with a bit with an introduction and conclusion um how I do this is time place what's going on in my in my life time place so this is what is is a common in writing I think JK Roland started the Chamber of Secrets with um something like it was um not for the first time an argument had broken out at over breakfast at number four privet drive so from that you know it's breakfast there there arguing time place what's going on that's how I start so I
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write I look outside the window see what's happening

secondly we talked about this a lot today but there's conflict in pretty much every single example why why I like conflict this could be a simple as um before and after it could be here's the problem here's the solution it could be here's how they do it here's how they do it now why I why I like that um is because we we as human beings we remember stuff relatively so I want to give you pickle juice I want to give you orange juice the pickle juice makes the makes the orange juice taste a little
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bit sweeter and the orange juice makes the pickle juice a bit sourer

I did one recently about lumus positioning I don't start with lumus positioning is good I start with how here's how every single other screen recorder positions their product here's how Loom do it what was the difference they started as a screen recorder Tool uh way back they were just in the screen recorder bucket just sitting in the screen recorder bucket and then they had an idea the world's gone remote but
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remote communication sucks remote communication sucks like so here we go introducing async video messaging that's the category out of what was a screen recorder everyone else is saying yeah we're we're an easy to use screen recorder they're just saying like way the way remote we talk remotely sucks like no one likes Zoom these long Zoom calls meetings are too long it's emails are too impersonal that's looms positioning and they they now I think they're worth more than that whole screen recordered bucket combined

the third thing I only noticed this the other day I was reading back previous issues and since March 20 21 I haven't written a paragraph longer than two lines

secondly if I write a sentence which is a paragraph which is three liners long there's a good chance I'm not explaining myself as well as I as I should be or could be so I'll I'll turn the three lines I'll look at it like do we need that word do we need that sentence no two lines finally I I like giving lines room to breathe I like writing to it which is good and giving it room to breathe

hey it's Harry it's 3:47 a.m. I'm in the Big Smoke alone laptop green tea looking at the Whiteboard like a dozy dog six words on it five with lines through intro glares at me I glare back the final hor Crux sip some tea is this any good I don't know my tea tastes cold I should press send good

writing simply what we're really talking about here is rewriting you don't you can't write simply you can only rewrite simply

any words that aren't working for you are working against you

kaplan's law of words is true for words it's also true for ideas same thing like uh the strength of a of an idea is inversely proportional to its
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scope

switching from um pens to typewriters didn't make the work better switching from typewriters to laptops didn't make the work better switching from film to digital didn't make the work better AI is a tool it's a tool it's only as good as your taste

switching from um pens to typewriters didn't make the work better switching from typewriters to laptops didn't make the work better switching from film to digital didn't make the work better AI is a tool it's a tool it's only as good as your taste