'They will need to use multiple routes': Shifts appear in the publisher-SSP union, as alternative identifiers proliferate
digiday.com/media/they-will-need-to-use-multiple-routes-shifts-appear-in-the-publisher-ssp-union-as-alternative-identifiers-proliferate/
Jun 29, 2024
14
Competition advocates urge further Privacy Sandbox delays
digiday.com/media-buying/competition-advocates-urge-further-privacy-sandbox-delays/
Jun 29, 2024
7
OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
digiday.com/marketing/ok-but-really-are-third-party-cookies-going-to-be-gone-from-googles-chrome-by-the-end-of-2024/
Jun 29, 2024
4
Chrome chaos: Unraveling the language of the third-party cookie demise
digiday.com/marketing/chrome-chaos-unraveling-the-language-of-the-third-party-cookie-demise/
Jun 29, 2024
15
Key talking points as the deadline for Google's Privacy Sandbox draws ever-near
digiday.com/media-buying/key-talking-points-as-the-deadline-for-googles-privacy-sandbox-draws-ever-near/
Jun 29, 2024
4
Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary
digiday.com/marketing/digidays-definitive-if-not-exhaustive-2024-google-chrome-third-party-cookie-deprication-glossary/
Jun 29, 2024
19
Digiday Media Research: A comprehensive guide to third-party cookie alternatives
digiday.com/media/a-digiday-media-guide-to-third-party-cookie-alternatives/
Jun 29, 2024
71
The demise of third-party cookies and identifiers
www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers
Jun 26, 2024
37
Google kills FLoC, introduces Topics API as its next-gen targeting tech
searchengineland.com/google-kills-floc-introduces-topics-api-379120
Jun 26, 2024
3
Get to know the new Topics API for Privacy Sandbox
blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/
Jun 26, 2024
7
What is Google PAIR? A new first-party data solution
adtechexplained.com/google-pair-a-not-so-universal-identity-solution/
Jun 26, 2024
26
As the cookie crumbles, three strategies for advertisers to thrive
www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/as-the-cookie-crumbles-three-strategies-for-advertisers-to-thrive
Jun 26, 2024
53
How marketers are rolling out cookieless strategies in 2024
digiday.com/sponsored/how-marketers-are-rolling-out-cookieless-strategies-in-2024/
Jun 10, 2024
3
What it will take for advertisers to finally get ready to let go of the third-party cookie
digiday.com/marketing/what-it-will-take-for-advertisers-to-finally-get-ready-to-let-go-of-the-third-party-cookie/
Jun 10, 2024
1
Google’s post-cookie ad tech—what marketers and publishers need to know
adage.com/article/digital-marketing-ad-tech-news/google-post-cookie-ad-tech-what-marketers-and-publishers-need-know/2526976
Jun 7, 2024
10
Google turning off 1% of cookies in Chrome to test its new ad tech
adage.com/article/digital-marketing-ad-tech-news/google-turning-1-cookies-chrome-test-its-new-ad-tech/2495301
Jun 7, 2024
9
How to Use Inspect Element in Chrome, Safari, & Firefox
blog.hubspot.com/website/how-to-inspect
Jun 7, 2024
1
Are user IDs declared consistently in ad auctions?
adalytics.io/blog/user-id-rotation
Jun 7, 2024
30
Retail media networks—everything ad buyers and sellers need to know about the $50 billion trend
adage.com/article/marketing-news-strategy/retail-media-networks-everything-ad-buyers-and-sellers-need-know/2416131
Jun 7, 2024
3
Retail media networks—everything ad buyers and sellers need to know about the $125 billion trend
adage.com/article/marketing-news-strategy/retail-media-networks-2023-brand-and-agency-guide/2509616
Jun 7, 2024
15
Google shuts 1% of cookies—how ad tech players are preparing
adage.com/article/digital-marketing-ad-tech-news/google-shuts-1-cookies-how-ad-tech-players-are-preparing/2535411
Jun 7, 2024
31
How Google’s cookie tests affect brands—a marketer’s guide to changes in digital advertising
adage.com/article/digital-marketing-ad-tech-news/googles-cookie-tests-how-marketers-advertisers-can-prepare/2542366
Jun 5, 2024
50