We will typically use AI more for cut-and-dry, straightforward, tactical posts

"AI is going to remove the manual process of content creation so writers can become marketers again and focus more on the creative process. AI copywriting will eliminate tedious tasks like writing definitions and creating outlines, so writers can spend more time on optimizing the post (likely using AI tools) with things like custom multimedia, interactive modules, high-intent internal linking, and more.

We will use AI to brainstorm topics or research ideas, but we will always do our own follow-up research to ensure the information is accurate, and to limit potential biases.