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Gina Martinez

Gina Martinez

@Moodra_Marketing

Ask AI Clone

Marketing professional and communications enthusiast always looking for something new to learn

Chicago, IL

Joined Mar 8, 2023

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marketing strategy 13
School Me 8
Swipe File 6
Copywriting 5
Business Development 4
Communication 4

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Posts

How we turned 1,200 employees into a buzz-generation machine 🔋

www.marketingideas.com/p/how-we-turned-1200-employees-into?utm_source=substack&utm_medium=email

Communication
Business Development
marketing strategy

Jul 16, 2024

2

4 Things Successful Change Leaders Do Well

hbr.org/2016/01/4-things-successful-change-leaders-do-well

Jun 26, 2024

1

Turn Employees Into Storytellers for Stronger Internal Communications

www.gartner.com/smarterwithgartner/turn-employees-into-storytellers

Jun 25, 2024

1

TikTok is paying creators to up its search game

www.theverge.com/2024/3/18/24101695/tiktok-creator-rewards-program-monetization-search-value-seo

marketing strategy

Mar 28, 2024

2

The 7 types of rest that every person needs

ideas.ted.com/the-7-types-of-rest-that-every-person-needs/

Mar 18, 2024

3

How to Create a Data Inventory for Associations and Nonprofits

associationanalytics.com/blog/how-to-create-a-data-inventory-for-associations-and-nonprofits/

Communication

Oct 12, 2023

An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content

www.searchenginejournal.com/date-guide-good-seo-content-vs-bad-seo-content/184488/

Sep 10, 2023

1

The Ultimate Guide to Bad SEO Practices | Digital Marketing Institute

digitalmarketinginstitute.com/blog/the-ultimate-guide-to-bad-seo-practices

Sep 10, 2023

1

How to Perform an SEO Audit: The Complete Guide

seo-hacker.com/complete-guide-perform-seo-audit/

marketing strategy

Sep 10, 2023

1

Algorithms Shouldn't Dictate a Digital Strategy

www.brickmarketing.com/blog/algorithm-digital-strategy

marketing strategy

Sep 8, 2023

2

How to use Brand Archetypes To Hack The Mind Of Your Customer [EXAMPLES]

iconicfox.com.au/brand-archetypes/

School Me
Business Development
marketing strategy

Sep 5, 2023

1

Minto Pyramid

untools.co/minto-pyramid

Communication

Sep 5, 2023

1

Situation-Behavior-Impact

untools.co/situation-behavior-impact

Communication

Sep 5, 2023

1

#TBT: Why Google Won the Search Engine War

www.searchenginepeople.com/blog/125-why-google-won.html

School Me

Aug 9, 2023

1

Preserving context in digital writing

learningaloud.com/blog/2022/11/30/preserving-context-in-digital-writing/

Aug 9, 2023

2

The Top 7 2023 Black Friday Trends You’ll See This Year - Litmus

www.litmus.com/blog/top-7-2023-black-friday-trends?utm_campaign=reallygoodemails-newsletter

Aug 8, 2023

1

2023 LinkedIn Demographics That Will Shape Your Strategy

blog.hootsuite.com/linkedin-demographics-for-business/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

Aug 8, 2023

4

A Million Dollar Welcome Series

www.themilliondollarnewsletter.com/newsletter-welcome-series/?utm_source=creative_wayfinding_newsletter

Aug 1, 2023

1

An Employee's Guide to Building a Personal Brand - SparkToro

sparktoro.com/blog/an-employees-guide-to-building-a-personal-brand/

Jul 27, 2023

2

5 Steps to Build a Solid Marketing Plan

www.marketingprofs.com/event/49442/5-steps-to-build-a-solid-marketing-plan?adref=eebweb071423&utm_source=houselist&utm_medium=email&utm_campaign=webinar&spMailingID=48494903&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2501348754&spReportId=MjUwMTM0ODc1NAS2

Jul 17, 2023

1

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

www.marketingprofs.com/articles/2023/49659/top-digital-media-trends-cmo?adref=nlt071423&utm_source=mpt&utm_medium=email&utm_campaign=nlt071423&spMailingID=48494005&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2501322283&spReportId=MjUwMTMyMjI4MwS2

Jul 14, 2023

3

The YouTube Revolution in Knowledge Transfer | Samo Burja

samoburja.com/the-youtube-revolution-in-knowledge-transfer/

Jul 12, 2023

4

12 Business Metrics That Every Company Should Know | Scoro

www.scoro.com/blog/12-business-metrics/

School Me
Business Development

Jul 12, 2023

1

For when someone says “I’ve seen this before, it didn’t work” — D'Arcy Coolican

www.darcycoolican.com/blog/ideamaze

Jul 12, 2023

1

10 Best Newsletter Types and Templates

www.newsletteroperator.com/p/10-best-newsletter-types-and-templates?utm_source=thestealclub

marketing strategy
Copywriting
Swipe File

Jul 11, 2023

10 Successful Copywriting Examples with Copywriting Formulas Explained - SocialBee

socialbee.com/blog/copywriting-examples/

Copywriting
marketing strategy
Swipe File
School Me

Jun 14, 2023

How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

www.marketingprofs.com/articles/2023/49182/strategic-technology-partnerships?adref=nlt050323&utm_source=mpt&utm_medium=email&utm_campaign=nlt050323&spMailingID=48265971&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2460230864&spReportId=MjQ2MDIzMDg2NAS2

School Me
marketing strategy
Business Development

May 9, 2023

1

Speak now: Inside the wedding industry’s move toward inclusivity

www.marketingbrew.com/stories/2023/04/28/speak-now-inside-the-wedding-industry-s-move-toward-inclusivity?cid=31335899.194329&mid=45711c5b2ae381b9ee721aa9c17c04ae&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

May 8, 2023

Creator trends taking over in 2023

www.marketingbrew.com/stories/2023/04/27/creator-trends-taking-over-in-2023?cid=31335899.194329&mid=45711c5b2ae381b9ee721aa9c17c04ae&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

School Me
marketing strategy

May 8, 2023

1

ChatGPT Guide: 10 prompt strategies for better output

the-decoder.com/chatgpt-guide-prompt-strategies/

Copywriting

Apr 25, 2023

1

How to Identify Your Keys to Victory (And How They’ll Accelerate Your Creative Success) - Jeremy Enns

jeremyenns.com/2021/11/keys-to-victory/?ck_subscriber_id=2100208664

School Me
Swipe File

Mar 27, 2023

LU #36: Which type of goal is most effective?

counterweight-creative.ck.page/posts/lu-36-which-type-of-goal-is-most-effective

School Me

Mar 27, 2023

1

15 Irresistible Opt in Offer Ideas for Small Business Owners

contentbistro.com/opt-in-offer-ideas/

Swipe File
marketing strategy

Mar 24, 2023

Top 20 Online & Offline Inspiration Sources for Designers | Dribbble

dribbble.com/resources/inspiration-for-designers?utm_campaign=2023-03-22&utm_medium=email&utm_source=insider-20230322

Swipe File

Mar 22, 2023

1

1

Preserving context in digital writing

URL
https://learningaloud.com/blog/2022/11/30/preserving-context-in-digital-writing/

Highlights & Notes

Highlighting and annotation are processes that involve context as both processes connect a personal addition at a specific location within the source text. Both Zotero and Highlights allow highlights and notes to be exported as a file separate from the original pdf. There are options for the format in which this file is created and one is markdown. A markdown file is a text file that includes a few reserved text symbols that allow the content of the file to appear with headings and subheadings, links, tags, and other such features when opened with a tool that interprets the reserved markdown symbols. Markdown uses such symbols in a way similar to the symbols used in an HTML file. One of the core benefits of a markdown text file is that it will not eventually age out of usefulness. It is a text file and not a proprietary format so there will always be a way to open a markdown file and one does not have to worry about investing years in a tool that creates a file type that may not be useful if the tool is discontinued. 

Here is the useful capability I take advantage of when using these tools on my desktop computer. Having everything on the same machine is essential. Both Zotero and Highlights embed information about the location of highlights and notes within the original document. So, when a note is stored in Obsidian exported from one of these highlighting and annotation tools, a link will be included that will allow the Obsidian user to Zotero or Highlights and show the original text in which the highlight or note was embedded. Zotero is more specific and takes you to the exact location. Highlights takes you to the page rather than the specific location on the page.