Your digital marketing relies heavily on knowing who your target audience is. Your messages need to be attuned to this audience, and unfortunately, algorithms do not understand this. Your target audience can be sensitive to different factors, such as their mood, previous decisions, the people around them, music they are listening to, and even hunger and the weather. Algorithms can be helpful with certain variables, but context which can determine a person’s choice are often not part of that.

Relying on algorithms can be time-consuming because they are updated frequently and not all changes are made public