Gina Martinez
@Moodra_Marketing
Marketing professional and communications enthusiast always looking for something new to learn
Chicago, IL
Joined Mar 8, 2023
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learningaloud.com/blog/2022/11/30/preserving-context-in-digital-writing/
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www.litmus.com/blog/top-7-2023-black-friday-trends?utm_campaign=reallygoodemails-newsletter
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www.themilliondollarnewsletter.com/newsletter-welcome-series/?utm_source=creative_wayfinding_newsletter
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samoburja.com/the-youtube-revolution-in-knowledge-transfer/
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www.scoro.com/blog/12-business-metrics/
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socialbee.com/blog/copywriting-examples/
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www.marketingbrew.com/stories/2023/04/28/speak-now-inside-the-wedding-industry-s-move-toward-inclusivity?cid=31335899.194329&mid=45711c5b2ae381b9ee721aa9c17c04ae&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
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the-decoder.com/chatgpt-guide-prompt-strategies/
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contentbistro.com/opt-in-offer-ideas/
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dribbble.com/resources/inspiration-for-designers?utm_campaign=2023-03-22&utm_medium=email&utm_source=insider-20230322
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sparktoro.com/blog/shoot-your-shot-a-guide-to-effective-cold-outreach/
Mar 10, 2023
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www.brickmarketing.com/blog/stop-digital-marketing
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We spend most of our efforts searching for the biggest number to make our case. But while big numbers are impressive, they’re still cold statistics. The true differentiator is translating them into stories.
As the saying goes, “one death is a tragedy, a million deaths is a statistic”. Let’s look at some examples
We all love solutions that save us time and money, but as you’ll see, reciting numbers only go so far.
Stats: Let’s say you, like most Americans, drive 40 miles a day. Driving with a Prius instead of a standard fuel-efficiency car would save you 50% in gas.
Story: If you replaced your car with a Prius, in a month, you’ll have saved enough to go on a fancy dinner date. In 6 months, your savings would cover a weekend getaway. In a year, it would cover your annual gym membership.
Saving 50% is nice, but it’s just another stat until someone connects it to concrete things we can do.
Convert any number to its ratio (i.e., 1 in 5), percentage (i.e., 20%) and inverse (i.e., 80%) forms; look through every angle before making a decision
If your product saves people time and money, personalize the savings — what can they do with the extra money? What does the time add to someone’s life?
To inspire change, scale up the impact — what does it mean if they stick with the change for weeks, months, years?
When your number is hard to grasp, compare it to categories that people intuitively understand; even better, find the largest category your number can dominate
Above all, remember to answer the #1 question: why should people care?