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Gina Martinez

Gina Martinez

@Moodra_Marketing

Ask AI Clone

Marketing professional and communications enthusiast always looking for something new to learn

Chicago, IL

Joined Mar 8, 2023

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marketing strategy 13
School Me 8
Swipe File 6
Copywriting 5
Business Development 4
Communication 4

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Posts

Preserving context in digital writing

learningaloud.com/blog/2022/11/30/preserving-context-in-digital-writing/

Aug 9, 2023

2

The Top 7 2023 Black Friday Trends You’ll See This Year - Litmus

www.litmus.com/blog/top-7-2023-black-friday-trends?utm_campaign=reallygoodemails-newsletter

Aug 8, 2023

1

2023 LinkedIn Demographics That Will Shape Your Strategy

blog.hootsuite.com/linkedin-demographics-for-business/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

Aug 8, 2023

4

A Million Dollar Welcome Series

www.themilliondollarnewsletter.com/newsletter-welcome-series/?utm_source=creative_wayfinding_newsletter

Aug 1, 2023

1

An Employee's Guide to Building a Personal Brand - SparkToro

sparktoro.com/blog/an-employees-guide-to-building-a-personal-brand/

Jul 27, 2023

2

5 Steps to Build a Solid Marketing Plan

www.marketingprofs.com/event/49442/5-steps-to-build-a-solid-marketing-plan?adref=eebweb071423&utm_source=houselist&utm_medium=email&utm_campaign=webinar&spMailingID=48494903&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2501348754&spReportId=MjUwMTM0ODc1NAS2

Jul 17, 2023

1

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

www.marketingprofs.com/articles/2023/49659/top-digital-media-trends-cmo?adref=nlt071423&utm_source=mpt&utm_medium=email&utm_campaign=nlt071423&spMailingID=48494005&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2501322283&spReportId=MjUwMTMyMjI4MwS2

Jul 14, 2023

3

The YouTube Revolution in Knowledge Transfer | Samo Burja

samoburja.com/the-youtube-revolution-in-knowledge-transfer/

Jul 12, 2023

4

12 Business Metrics That Every Company Should Know | Scoro

www.scoro.com/blog/12-business-metrics/

School Me
Business Development

Jul 12, 2023

1

For when someone says “I’ve seen this before, it didn’t work” — D'Arcy Coolican

www.darcycoolican.com/blog/ideamaze

Jul 12, 2023

1

10 Best Newsletter Types and Templates

www.newsletteroperator.com/p/10-best-newsletter-types-and-templates?utm_source=thestealclub

marketing strategy
Copywriting
Swipe File

Jul 11, 2023

10 Successful Copywriting Examples with Copywriting Formulas Explained - SocialBee

socialbee.com/blog/copywriting-examples/

Copywriting
marketing strategy
Swipe File
School Me

Jun 14, 2023

How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

www.marketingprofs.com/articles/2023/49182/strategic-technology-partnerships?adref=nlt050323&utm_source=mpt&utm_medium=email&utm_campaign=nlt050323&spMailingID=48265971&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2460230864&spReportId=MjQ2MDIzMDg2NAS2

School Me
marketing strategy
Business Development

May 9, 2023

1

Speak now: Inside the wedding industry’s move toward inclusivity

www.marketingbrew.com/stories/2023/04/28/speak-now-inside-the-wedding-industry-s-move-toward-inclusivity?cid=31335899.194329&mid=45711c5b2ae381b9ee721aa9c17c04ae&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

May 8, 2023

Creator trends taking over in 2023

www.marketingbrew.com/stories/2023/04/27/creator-trends-taking-over-in-2023?cid=31335899.194329&mid=45711c5b2ae381b9ee721aa9c17c04ae&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

School Me
marketing strategy

May 8, 2023

1

ChatGPT Guide: 10 prompt strategies for better output

the-decoder.com/chatgpt-guide-prompt-strategies/

Copywriting

Apr 25, 2023

1

How to Identify Your Keys to Victory (And How They’ll Accelerate Your Creative Success) - Jeremy Enns

jeremyenns.com/2021/11/keys-to-victory/?ck_subscriber_id=2100208664

School Me
Swipe File

Mar 27, 2023

LU #36: Which type of goal is most effective?

counterweight-creative.ck.page/posts/lu-36-which-type-of-goal-is-most-effective

School Me

Mar 27, 2023

1

15 Irresistible Opt in Offer Ideas for Small Business Owners

contentbistro.com/opt-in-offer-ideas/

Swipe File
marketing strategy

Mar 24, 2023

Top 20 Online & Offline Inspiration Sources for Designers | Dribbble

dribbble.com/resources/inspiration-for-designers?utm_campaign=2023-03-22&utm_medium=email&utm_source=insider-20230322

Swipe File

Mar 22, 2023

1

We're using numbers wrong

www.productlessons.xyz/article/data-storytelling-examples

marketing strategy
Copywriting

Mar 22, 2023

3

Shoot Your Shot: A Guide to Effective Cold Outreach - SparkToro

sparktoro.com/blog/shoot-your-shot-a-guide-to-effective-cold-outreach/

marketing strategy

Mar 10, 2023

1

How to Use LinkedIn Messages for More Qualified Leads and Sales : Social Media Examiner

www.socialmediaexaminer.com/how-to-use-linkedin-messages-for-more-qualified-leads-and-sales/?omhide=true&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=smenl23-nlweek10-nldaily-nlthu

Swipe File
Copywriting

Mar 10, 2023

11

Never Stop Your Digital Marketing Program

www.brickmarketing.com/blog/stop-digital-marketing

marketing strategy

Mar 8, 2023

1

4

We're using numbers wrong

URL
https://www.productlessons.xyz/article/data-storytelling-examples
1
Tag
marketing strategy
Copywriting

Thoughts & Comments

Gina Martinez
Number mean nothing and stories are everything. Find ways to give your stats and numbers real value and life by creating a story that gets to the heart of the problem your reader has and positions your "brand" as an answer.

Highlights & Notes

We spend most of our efforts searching for the biggest number to make our case. But while big numbers are impressive, they’re still cold statistics. The true differentiator is translating them into stories.

As the saying goes, “one death is a tragedy, a million deaths is a statistic”. Let’s look at some examples

We all love solutions that save us time and money, but as you’ll see, reciting numbers only go so far.

Stats: Let’s say you, like most Americans, drive 40 miles a day. Driving with a Prius instead of a standard fuel-efficiency car would save you 50% in gas.

Story: If you replaced your car with a Prius, in a month, you’ll have saved enough to go on a fancy dinner date. In 6 months, your savings would cover a weekend getaway. In a year, it would cover your annual gym membership.

Saving 50% is nice, but it’s just another stat until someone connects it to concrete things we can do.

Convert any number to its ratio (i.e., 1 in 5), percentage (i.e., 20%) and inverse (i.e., 80%) forms; look through every angle before making a decision
If your product saves people time and money, personalize the savings — what can they do with the extra money? What does the time add to someone’s life?
To inspire change, scale up the impact — what does it mean if they stick with the change for weeks, months, years? 
When your number is hard to grasp, compare it to categories that people intuitively understand; even better, find the largest category your number can dominate
Above all, remember to answer the #1 question: why should people care?