the seven most vital media trends in 2023 for CMOs, including the rise of connected TV, increased focus on privacy and data regulation, the emergence of 5G technology, the growth of influencer marketing, the expansion of voice search and virtual assistants, the importance of cross-channel marketing, and the emergence of extended reality (XR)

Influencer marketing has been steadily gaining popularity. More and more brands are partnering with social media influencers to promote their products or services. The trend is set to continue: An estimated $6.16 billion is expected to be spent on influencer marketing in 2023.

CMOs should consider how they can use influencer marketing to reach new audiences and build brand awareness. They also need to be strategic in selecting the right influencers and measuring the effectiveness of their campaigns.

An estimated 87% of US households will be using connected TV by the end of 2023.

To meet the demand, CMOs' advertising strategies need to include traditional TV commercials as well as digital ads that are optimized for connected TV platforms.

CMOs also need to work closely with their media partners to identify the most effective ad formats and placements for reaching their target audience on those platforms to address a full viewer universe.