Gina Martinez
@Moodra_Marketing
Marketing professional and communications enthusiast always looking for something new to learn
Chicago, IL
Joined Mar 8, 2023
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Atomic Graph
How we turned 1,200 employees into a buzz-generation machine 🔋
www.marketingideas.com/p/how-we-turned-1200-employees-into?utm_source=substack&utm_medium=email
Jul 16, 2024
2
4 Things Successful Change Leaders Do Well
hbr.org/2016/01/4-things-successful-change-leaders-do-well
Jun 26, 2024
1
Turn Employees Into Storytellers for Stronger Internal Communications
www.gartner.com/smarterwithgartner/turn-employees-into-storytellers
Jun 25, 2024
1
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TikTok is paying creators to up its search game
www.theverge.com/2024/3/18/24101695/tiktok-creator-rewards-program-monetization-search-value-seo
Mar 28, 2024
2
The 7 types of rest that every person needs
ideas.ted.com/the-7-types-of-rest-that-every-person-needs/
Mar 18, 2024
3
How to Create a Data Inventory for Associations and Nonprofits
associationanalytics.com/blog/how-to-create-a-data-inventory-for-associations-and-nonprofits/
Oct 12, 2023
An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content
www.searchenginejournal.com/date-guide-good-seo-content-vs-bad-seo-content/184488/
Sep 10, 2023
1
The Ultimate Guide to Bad SEO Practices | Digital Marketing Institute
digitalmarketinginstitute.com/blog/the-ultimate-guide-to-bad-seo-practices
Sep 10, 2023
1
How to Perform an SEO Audit: The Complete Guide
seo-hacker.com/complete-guide-perform-seo-audit/
Sep 10, 2023
1
Algorithms Shouldn't Dictate a Digital Strategy
www.brickmarketing.com/blog/algorithm-digital-strategy
Sep 8, 2023
2
How to use Brand Archetypes To Hack The Mind Of Your Customer [EXAMPLES]
iconicfox.com.au/brand-archetypes/
Sep 5, 2023
1
Minto Pyramid
untools.co/minto-pyramid
Sep 5, 2023
1
Situation-Behavior-Impact
untools.co/situation-behavior-impact
Sep 5, 2023
1
#TBT: Why Google Won the Search Engine War
www.searchenginepeople.com/blog/125-why-google-won.html
Aug 9, 2023
1
Preserving context in digital writing
learningaloud.com/blog/2022/11/30/preserving-context-in-digital-writing/
Aug 9, 2023
2
The Top 7 2023 Black Friday Trends You’ll See This Year - Litmus
www.litmus.com/blog/top-7-2023-black-friday-trends?utm_campaign=reallygoodemails-newsletter
Aug 8, 2023
1
2023 LinkedIn Demographics That Will Shape Your Strategy
blog.hootsuite.com/linkedin-demographics-for-business/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
Aug 8, 2023
4
A Million Dollar Welcome Series
www.themilliondollarnewsletter.com/newsletter-welcome-series/?utm_source=creative_wayfinding_newsletter
Aug 1, 2023
1
An Employee's Guide to Building a Personal Brand - SparkToro
sparktoro.com/blog/an-employees-guide-to-building-a-personal-brand/
Jul 27, 2023
2
5 Steps to Build a Solid Marketing Plan
www.marketingprofs.com/event/49442/5-steps-to-build-a-solid-marketing-plan?adref=eebweb071423&utm_source=houselist&utm_medium=email&utm_campaign=webinar&spMailingID=48494903&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2501348754&spReportId=MjUwMTM0ODc1NAS2
Jul 17, 2023
1
The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023
www.marketingprofs.com/articles/2023/49659/top-digital-media-trends-cmo?adref=nlt071423&utm_source=mpt&utm_medium=email&utm_campaign=nlt071423&spMailingID=48494005&spUserID=MTU0OTQ5MDU5MjY4MgS2&spJobID=2501322283&spReportId=MjUwMTMyMjI4MwS2
Jul 14, 2023
3
The YouTube Revolution in Knowledge Transfer | Samo Burja
samoburja.com/the-youtube-revolution-in-knowledge-transfer/
Jul 12, 2023
4
12 Business Metrics That Every Company Should Know | Scoro
www.scoro.com/blog/12-business-metrics/
Jul 12, 2023
1
TikTok is paying creators to up its search game
Thoughts & Comments
Highlights & Notes
Creators making money on the platform will now be paid based in part on how well their content meets what other users are searching for. TikTok calls this metric “search value,” and it’s one of four core elements in determining creator payouts. TikTok announced the change as part of its new monetization program, called Creator Rewards.
This metric is the TikTok version of search engine optimization (SEO). One tactic in SEO is keyword research, where publishers make content that aligns with what searchers (the vast majority of whom are using Google) are looking up.
TikTok encourages creators to use a new tool called Creator Search Insights to research trending searches.
“With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, and create content that people want to see more of,” the company said in a blog post.