because you use expensive gear you can charge a lot of money because you deliver value to the client value is the name of the game

expenses like a normal business would exactly when you try and justify your rate because you bought expensive gear you look exactly like this coffee shop no legitimate business is going to try and justify their prices like this their price is their price they don't need to justify if I they've calculated what they need to charge to make a profit and they charge it they found the perfect number where they provide value for their customers and they make a profit this is a hard balance to strike don't
02:11
get me wrong the coffee shop found this balance by pricing those lattes at seven dollars people will still want to buy the lattes and the coffee shop will make money what value does that seven dollar latte provide to the customer well number one it tastes really good they use fresh beans they can make the perfect shot of espresso and they're experts at steaming the milk number two you can't make a latte like this yourself chances are you don't have an espresso machine like this at home and you haven't learned the skills required
02:36
number three it saves you time even if you had these skills it takes time to master them and it takes time to do it yourself every single morning gra

so excited the link for that is in the description below so strep in let's talk about the value that you offer why did you buy the expensive camera in the first place you
03:53
probably thought it would help you take better photos and if it does help you take better photos then that's great you're able to charge more because of that as as a business because that's what you are you're a busine

so that's one way to increase your value providing a better product so we just
04:43
learned one way to increase your value provide a better product provide better photos you've learned to take great photos with the gear you have your work has become better because of the gear that you bought okay now taking pretty photos is great but a lot of people can do that how else can you provide value you can save the client time depending on the niche of Photography you do this can be a big one if you're a product photographer you'll be working with a lot of small direct-to-consumer online

dive into those the value clients to arrive varies a lot by what Niche you're in the value of product photographer provides will differ from the value that a wedding photographer provides let's start with the value of a product photographer this might be one of the most tangible forms of value ask yourself why does a company want product photos to begin with well they want
05:54
their products to look great it's simple they just want great looking products on their website and their social media yes this is true but why do they want this why does it matter if their photos look good they want to increase their sales that's it at the end of the day they want good product photography so that they can sell more of their widgets this is where you come in you can talk about this in your sales pitch depending on the size of the company you'll be able to provide a different type of value a
06:20
small company might pay you 50 bucks a photo and if they sell a few items

this day in 30 years and remember it fondly this is what you need to talk about when you're discussing pricing the value you provide is their happy memories this is tougher to do than convincing a company you'll make them money and quite frankly it's part of the reason I didn't pursue wedding photography now let's talk about headshot photographer there's actually a lot of value they can provide with these that is more tangible than weddings first if you decide to photograph models or actors your photos can land them gigs