thing you need to focus on when you're under high pressure and that is steer don't follow in a nutshell

it means that when the other person is giving you pressure and you don't know where you're going you want to be able to take back the control and steer the conversation towards what you want to talk about instead of just following their logic if you want to see the details you can check out this video below i'll put the link in the description as well but before you go i want to talk about why a lot of people struggle with making sure they steer and not follow and that's because a lot of people feel like it's hard to find a

we haven't disciplined our mind to think in frameworks frameworks are structures to help organize your thoughts so that you can identify the key levers that influence a result i think it's also important to reason from first principles rather than
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by analogy because it's it's kind of mentally easier to reason by analogy rather than from first principles

talks about how can my company make more money you know exactly what to say doesn't matter what version of the story it is if their question is about revenue and they want to know how to grow it it's very simple you either talk about the number of units they can sell how they can increase that or increase their price and how they might do that or even increase both if there's an opportunity to do so so immediately

doesn't matter what people throw at you in terms of a company making revenue doesn't matter if they say the vision of this and the strategic priorities of that and the marketing creatives of this and that doesn't matter you always come back to either number of units sold the price or both of them and the goal for framework thinking is to have a library of these frameworks on topics

that are important to you that you can talk about and pro tip if you can connect different frameworks then the amount of
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depth and insights you can provide is even greater let me give you just a simple example so we talked about revenue but a lot of people are want to focus on profits as well right so how can i make more money to take home now here you can use the very simple framework again profit equals revenue minus cost revenue we've already talked about costs you can separate it into marginal cost and fixed cost so now if people want to talk about how can i make more profits you know exactly again what to talk about

like this as charlie munger says you can't really know anything if you just remember isolated facts and try to bang them back if the facts don't hang together on the lattice work of theory
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you don't have them in a useful form to think fast you need to put your knowledge into frameworks sort them organize them so you can very quickly recall what you want to talk about what are the key levers that make sense so where do you find these frameworks they don't really teach them in school right well there are two ways i'll share with you and the first one is to create them yourself and it's really not that hard hear me out here apple teaches their employees with picasso's art the bowl picasso was
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drawing these bowls trying to capture the essence of it he calls the spirit of the beast and as you see at the beginning everything is very realistic there's a lot of detail but as he iterates he tries to bring it down to the skull and eventually down to something very abstract just a few lines right to represent the horns to represent the body to represent the legs and so we want to do the same things distill the things we know down to the very essence of it once you know the essenc

and not just one piece of information that takes a lot of sorting through that takes a lot of memory space but if you're just looking for one structure it's a lot quicker and that's how people think fast on their feet for example i work in business storytelling and there are quite a few frameworks for that one of the ones i use is ethos pathos and logos which means credibility emotions and logic now whenever people come to me with a question about hey why is my presentation not very compelling

why don't people take action when they visit my website or why is my marketing message not working i start there right let's look at the three levers and let's see what you're doing right now by seeing the essence of something and then having multiple frameworks that connect you're going to be able to talk about a variety of things very quickly because you know the structures and you can connect them together now if you feel like well this is way too much work i don't want to start from scratch