ut  I couldn't access anything. So, I did the second   worst thing that could happen after freezing: I  rambled. I just said whatever came to mind, and   it didn't make sense. I didn't know what to do.
00:50
I couldn't   stop crying, and it was the most embarrassing,  unprofessional moment of my career.   1/ Organize your thoughts with structure The CEO of Disney, Bob Iger, famously said,   "Your strategy is only as good as you articulate  it," and mine was really going down the drain. I   wasn't going to let that happen again.
01:13
After many  years of rabbit holes, trial and error, and very   embarrassing moments, I found there are three  non-negotiable things you need in order to   articulate your thoughts effectively. Number one, you have to organize your   thoughts with structure. This means  putting hierarchy into your ideas,   having a logical flow, seeing connections,  and building connections between ideas.  

This immediately helps us prioritize  with one thing, segment with the two types,   and summarize with the three steps. So yeah, just  simply using these three numbers, you can already   add structure to what you want to say. Alright, sounds nice in theory, right? So how   can we actually use this? This is where the  game comes in. I already built a deck with   more than 100 topics, and I'm going to add to  them as we go.

We all need to   figure out what are our circles of competence,  so whenever we're under pressure, we know where   to look for ideas that we already have. The second thing you'll notice is you actually   engage a different part of your brain. When  you articulate, what happens is usually we   are responding to pressure with our primal part of  our brain, like fight or flight, and that is where   we cannot access any of the executive functions of  our brain.

So what we need to do is build evidence   for ourselves that under 30 seconds, right, this  pressure, we are able to think of something. And   once we've built enough evidence for ourselves,  then we ease the response of fight or flight,   and we actually access the prefrontal cortex,  where we do all of the executive functions like   prioritizing, structuring, and summarizing.